Where it all began.

The words “rotten” and “preservation” may not necessarily be synonymous, but the aim of local group “Rotten Collective” is to preserve a tight-knit community that we, as visual art enthusiasts, have developed through our shared passion for personal expression via automotive modifications and memorabilia.

Founded by Craig Bischoff in 2010, the forces behind Rotten Collective have humble beginnings as his simple signature on original art pieces. Craig always had a vision of what the automotive enthusiast community could and should be: inclusive while full of originality and quality builds. All too often we are afraid to step out of our comfort zone and would rather stick with like-minded people with similar cars and interests. Labels such as the Euro scene, JDM scene, muscle car folks, stance kids, etc., are all just dividing us further and further from each other. Are we really all that different?
The bottom line is that we should all appreciate those original and quality builds and look beyond the borders that we so cling to. To me, automotive modifications are absolutely an art form. It’s so refreshing to see a group focusing on that angle and running with it.

​Rotten Collective isn’t focused on solely the automotive community, but it is also promoting appreciation for local art and architecture. As an artist himself, Craig has a knack for the creative approach. He has a unique love and passion for the city of Louisville that he so willfully projects onto others. Rotten isn’t exclusive to Louisville, however, it just happens to be the city that most of us call home. Location isn’t as important as perspective when it comes to appreciating the world around you.
The goal here is to motivate people to take a step back from the keyboard and cell phones and just take in the beauty of your surroundings. We are all too consumed with what the next guy is doing, when really we are wasting precious energy on imitating instead of creating.