Beats By JBlack.

     Jimmy Stanford, well known as Beats by JBlack, is an innovative music producer from Atlanta, Georgia. Founder and CEO of Shadow Black Entertainment, JBlack has been pioneering the MPC game since the beginning of his career. JBlack has a brilliant ear for sampling, organizing sounds, and structural percussive rudiments that truly show in his productions and videos.  The combination of his unique sound, style, and smile, has carved a path to many new audiences! You can find JBlack front and center on the all new GAP Incorporated commercial.

      1. How did you know music was your passion and when did your love of music start? 
“I realized that music was my passion when I was very young. I couldn't really put an age on it, but I knew I came into this world loving music. The love for music started since day one.”
 
     2. Can you play any instruments and if so, how long have you been playing? 
“I can play the drums; the drums were my first instrument when I was 7 years old.”
 
     3. What drew you towards your first MPC and why did you choose that medium? 
“I chose the MPC because I've always had a thing about creating music on the fly, no software or programs just the machine! And the warm sound the MPC gives out is un-matched.”
 
     4. Who are your biggest influences/role models? 
“My biggest influencers are my followers. Having people look up to me only makes me work 10xs harder. My biggest role model I say will have to be my dad.”
 
     5. What is your dreams, goals, and aspirations as a producer? 
“My goal is to get producers seen and the credit that they deserve. My dream is to become a Colgate Ambassador. That would be the smartest move of my career.”
 
     6. Do you have any words of wisdom for upcoming producers? 
“Word of wisdom that I can provide for any music producer or artist, is only make music that you love, don't make music for other people make it for you and other people will follow.”